Head International Marketing

ABC Consultants Pvt. Ltd.
  • Kolkata
  • Confidential
  • 14-16 years
  • 20 Apr 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Must Haves:

- Work Experience of around 14-16 Years with a Premier background

- International Marketing experience 5-10 years

- Candidate should be from premier B-School & working in FMCG Industry only

Roles & Responsibilities:

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for all brands globally while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.


- Scans the International business environment to explore options for revenue generation from new and existing consumers.

- Drives the formulation of marketing strategy of encompassing all brands.

- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.


- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets.

- Ensures individual brand focus is maintained through all possible media options and coordinates with Corporate communication to ensure alignment of branding strategy and individual brands.


- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement.

Competencies/Skill sets for this job

International Marketing Brand Management Marketing

Job Posted By

About Organisation

ABC Consultants Pvt. Ltd.