Branding Strategies (Plans& Implementation):
To analyze various factors like brand sales & market information etc. for generating the information needed for arriving at long term and short term brand strategies.
To track brand performance/brand review through sales analysis/cost and profitability analysis.
To coordinate with advertising agencies for implementation and execution of communication / media/ promotional plans based on product positioning/promotional strategies.
To develop promotional tools (Leaflet, Posters, POP) in coordination with advertising agencies, zonal marketing managers & sales teams and ensuring timely dispatches of promotional materials.
To source& develop the vendors for promotional materials.
To monitor and rationalize advertising & promotion spends.
To coordinate with various agencies, production plants, zonal marketing managers, purchase department for packaging of new products and changing or correcting packaging of already existing products.
Pricing and Profitability Management:
To work out pricing for existing/ new products in coordination with costing department, sales & distribution and market research.
To track prices / net realized value/ contributions of products / stock keeping units (skus) on quarterly basis and work on keeping them as budgeted.
New Product Launch:
To make launching plan for new products viz. segmentation, positioning, brand name, packaging, advertising, micro-level planning for easy and successful take off.
To execute market research projects in coordination with market research agencies.
To collect and analyze performance data of our products for benefit-cost analysis, customers preferences of our products vis. a vis. competitors, swot of products, future purchase intentions of customers, perceived value of our products to customers etc.
To track competition activities by collation of data / information from various sources like sales force, market visits, published data, etc. and preparing & sharing reports.
To keep watch on Inventory at depot level of products and make plans to rationalize it.