Strongly drives the team to deliver against the client needs in a style which makes your client consider MEC as their most valued business partner & ultimately buy into the plans with minimal changes
Your personal "strike rate" should be between 60% and 80%. It means that 60% to 80% of strategies and campaigns you present should get approved without required modifications.
Successfully sell other digital services to the client that fit their needs based on your intimate understanding of their business
Areas of expertise:
Display (Desktop and Mobile)
Online Video (Desktop and Mobile)
Digital Content Production
To be sold in collaboration with relevant experts:
Social Media Monitoring
As a team leader your work won't be assessed on the campaigns and plans you produce as an individual but on the work your team is producing with you or under your guidance.
You are a Director because you have become a great digital marketing technician; now you need to scale it up by giving your team members the opportunity to amplify and express their talent for your clients' benefit, their own benefit and ultimately MEC's benefit.
Organize and lead weekly team WIPs in order to distribute clear tasks to all for the next 5 days to come
Build and maintain a strong performing team
It is important to get team members to work in the best conditions together.
Digital Strategy and Tactics
Define the role of Digital within the overall campaign
Understand target audience(s)'s digital media consumption in order to identify the most relevant touch points
Ensure all digital choices do match and complement offline choices as well as creative requirements
Brief the team members who will produce the recommendation and the media plan.
When using other digital areas of expertise such as Search Marketing, Social Media activation or Community Management, brief them properly and follow their budget recommendation in the fairest way possible.
Digital Media Plan Production
Brief your team in the most comprehensive way, by taking them through the Digital strategy/tactic you've written or are writing.
Avoid planning yourself. Let the Senior Manager, Manager or Associate Manager build the media plan. Ensure their media-plan is the result of an ironclad rationale, based on facts.
Supervise the media plan creation
Take your client through a journey. Your team's presentation (written as a collaborative effort by them and you) must be logical, easy to understand and unbreakable.
Define tactics that are applicable to the media and/or digital media strategy
Set KPIs for the campaign
Training and Education
Dedicate time to train junior team members
Educate the wider Business Unit on Digital
Educate your clients on Digital.
Complete understanding of the macro trends in the marketplace with regards to revenue, supply, innovation and development
Good understanding of all Digital touch points with knowledge of strengths and weaknesses.
Articulate an objective point of view/opinion on trends/developments in the marketplace
First class negotiation skills
Be able to construct negotiation strategies to deliver on clients objectives