Plan and Forecast hotel revenue for Banquets from various segments.
Develop systems and procedures that achieve higher cost efficiency and guest satisfaction.
Develop & Implement the annual plan using the appropriate framework, linking the departments objectives to the units overall strategy.
Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach.
Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans.
Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local market place and beyond, which would impact demand for the hotel.
Build an accurate and effective database of current and potential guests/accounts
Maintain accurate and up to date information on competitions performance, sales & marketing strategy etc.
Propose Banquet/F&B pricing strategy in consideration with hotels market positioning, target customer and desired mix.
Develop a comprehensive market mix guideline and ensure sales as per those targets.
Identify key customer needs through formal research, survey, sales calls & meetings.
Implement revenue management techniques and ensure improved RevPAR
Co-ordinate with the Front Office & F & B Manager regarding daily sales, VIPs, regulars and other guest requirements.
Co-ordinate with the Credits Manager on credit limits and outstanding from various guests/corporate.
Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites.
To determine, design and prioritize the relevant sales and marketing supportive activities, to achieve revenue/profit targets for all revenue generating departments