Consultant Digital Analytics Openings

Classmate Consultants
  • Bangalore, Delhi
  • 16-25 lakh
  • 4-8 years
  • 219 Views
  • 29 Jan 2015

  • Business Analytics

  • Management Consulting
Job Description

Resourceful and motivated individual for leading the Analytics team. As a Consultant in the Analytics Team you will help the clients with Analytical solution at every stage with Complex machine/M2M learning algorithms & techniques. He/she should be strong in advance/predictive analytics.

Responsibilities/Authorities

Digital analytics consultant is responsible to help the clients with analytics solution at every stage - From media buying to implementation of the campaign and post-campaign analysis. He/she should be strong in web analytics fundamentals and should have good hands on experience working with the following:

Ability to work with large data sets and present conclusions to key stakeholders; Data management using SQL
Experience working on atleast one of the ad exchanges: DoubleClick Ad Exchange, Right Media Exchange, the Microsoft Advertising Exchange, AppNexus Exchange
Good knowledge of KPIs, advertising platforms and ad types
Campaign management
Experience with Real Time Bidding process (preferred)
Support, monitor and manage all aspects of daily activities with

Pre-sales analytics
Inventory optimization
Inventory bundling
Price optimization
Post-Sales analytics like forecasting, Tag testing for placement of ads in different pages
Campaign targeting
Campaign tracking
Post-campaign analysis
Root-cause analysis

Establish a consistent and collaborative presence with clients and act as the primary point of contact for assigned clients; escalate, track and solve client issues
Become an expert in the businesses media buying platform
Provide input and insights to help clients best achieve their goals through the businesses media buying platform
Implement and launch campaigns and ensure their alignment with our clients objectives
Partner with clients to understand end clients business goals, marketing objectives, and competitive constraints
Understanding the online media marketplace to know their competitors, their approach and value proposition



JOB REQUIREMENTS - Overall Experience

Profile & Prior Experience

Understanding & functional knowledge of web analytics for Communications, Media or Hi-Tech/Technology firms

Ability to interpret web logs
Ability to interpret ad server logs

Experience in build and deployment of Statistical Models using following techniques Statistical Algorithms (preferred in sequence)

Monte Carlo/Monty Hall Simulation
Segmentation (Cluster Analysis)
Design of Experiment
Exploratory Analytics (T-tests)
Multivariate Regression (Logistic, OLS, GLM etc.)
Decision Trees
Time series & Non Linear Modeling
Model Optimization

ETL Knowledge of Databases (Oracle, Greenplum, Teradata etc.) & Experience with SQL preferred

Traditional DBs Oracle, TD, Sybase, MS SQL
Big Data stack Greenplum, HBase, Mongo

Big Data querying language Hive, PIG, Hadoop
Experience using digital & statistical modeling software (one or more)

R, Revo R
SAS Basic & Enterprise Miner
Python
SPSS,
Matlab, Text Miner.

Ability of Visual story-telling with BI & Visualisation Tools (Tableau/Spotfire, Cognos, Business Objects, -) is preferred.
Project Management Experience preferred
Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
Self-Starter with ability to work independently across multiple projects and set priorities
Willingness to Travel Internationally
4 - 8 years of experience in analytics teams solving problems for top global companies / research labs of firms
Published papers related to analytics in technical / business journals (preferred)


Preferred Educational Background

MSc/MPhil. in Statistics/Economics/Mathematics / Engg. Degree from Top Colleges in India or Abroad


Competencies/Skill sets for this job

Clients Hadoop Statistics Hive Campaign Greenplum Advertising Statistical

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About Organisation

Classmate Consultants