Corporate Marketing _"communication" _ "content Marketing

Talent HR Solutions
  • Ahmedabad
  • 10-15 lakh
  • 7-12 years
  • 24 Mar 2015

  • Corporate Communications, Content development

  • Internet/ ECommerce
Job Description

Corporate Marketing and Communications Manager

looking for a Corporate Marketing and Communications Manager, responsible for editing and writing content for various marketing initiatives. The role requires excellent articulation skills and a strong penchant for technology. He /she works closely with the engineering team writers to apply the principles of minimalist writing, task-based writing, and content reuse strategies to their content. The responsible person works with the marketing team to position certain solutions with the product, service and practice marketing team for aligned messaging across various communication channels. Be able to direct and guide technical writers to deliver targeted articles for marketing publications.
The person is expected to contribute content for the following.

Website Pages and Company Listings
Press Releases / Media Briefing Documents
Case Studies and Solution Brochures
Technical Abstracts, Whitepapers, Blogs and Articles
Provide technical editing and writing services for the marketing team
Assist with the design and architecture of technical articles / whitepapers / blogs
Maintain the eInfochips Style Guide and update it as necessary
Work with publications / editors to ensure timely availability and publication of content
Align content calendar with events and other marketing initiatives for maximum impact
Work against tight deadlines to rework content from engineering teams
Perform major restructuring and rewriting of documents
Fact check, copyedit and publish content to web
4-10 years of experience in Content Writing / Marketing Communications
Proficiency with MS office (word, power point)
Excellent verbal, written, grammar and communication skills
Intuitive storyteller and creative thinker
Ability to work independently and with minimal direct supervision
Able to work in a fast-paced environment and meet tight deadlines
Excellent time management, organization and attention to detail
Experience with high-tech / software companies or publications
English Major with technical degree and an MBA
Experience with Big4 Consulting firms
Prior experience with copy writing, advertisement or PR agencies
Experience in SEO content writing is an advantage
Education from a communications institute (like MICA)
Understanding of the software development process
Graphics design capabilities and familiarity with flash, Corel Draw

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