1. Over all Web Strategy:-
a. Develop and maintain the web portal -- ICICI Bank.com.
b. Design and develop the online strategy and way forward.
c. Integrate new trends in web technology and analytics in the website.
d. Launch new features, projects.
2. Digitization of existing business model:-
a. Identify areas of opportunity for digitizing existing processes.
b. Enhance lead generation / traffic .
c. Influence important metrics for online site traffic ( unique visits, bounce rate, page views, time spent).
3. Achieve organizational and marketing objectives through:-
a. Online Analytics and increase in visitor traffic.
a.i. Track & manage online activities on all platforms
( NLI & LI ).
a.ii. Help increase traffic through new customer visits.
a.iii. Create and share monthly dashboard on performance measures with stake holders.
a.iv. Create/improve navigation to achieve goals based on analytics.
a.v. Help product team achieve their conversion targets.
b. Website & Portals Management.
b.i. Revamping the website, competitive tracking and benchmarking.
b.ii. Creation of new sections , portals , online engagement tools, functionalities & design.
b.iii. Building sales & service functionality into the portals
b.iv. Aid Lead Generation, Tracking and achieving set business targets.
b.v. Co-ordination with internal depts. for managing content/functionalities.
b.vi. Usage of CMS for website/portal management.
b.vii. Maintain relationships with different agencies / vendors and coordination with the internal technology team to ensure smooth transition of process.
c. SEO and Content Management.
c.i. Ensure that content is updated, SEO friendly and relevant
c.ii. Increase traffic contribution through SEO.
c.iii. Improve search engine rankings.
c.iv. Manage discussion forums and blogs.
c.v. Ensure correct and quality targeting through banners and other content.
c.vi. Ensure that content is brand and regulation compliant.
* Adequate knowledge of web protocols, technical platforms, browsers and operating system to deliver best website. experience to all customers.
* Good communication skills with up to date knowledge of net consumer behavior, innovations and other trends.
* Ability to collaborate with product and technology teams to deliver most optimal consumer experience.
Competencies : Prior experience with CMS/website management is a must.