Business Analyst - Multi Channel Attribution Modeling/ Customer Analytics - Mobile App

Rinalytics Advisors Pvt. Ltd.
  • Bangalore
  • 10-20 lakh
  • 6-8 years
  • 31 Dec 2015

  • Business Analytics

  • Management Consulting, IT/ Technology - Mobile/ VAS Applications
Job Description

Must have-

- Should have integrated web/mobile data with in-house data for optimizing marketing investment.

- Candidate should have market mix modelling and multi-channel attribution analytics experience.

Requirement :

- 6+ Years experience post a Bachelor/Master\'s degree from a reputed school.

- Must have built Market Mix Model/Media Mix Model.

- Work experience with CPG/Retail/FMCG/eCommerce Analytics organizations.

- Strong experience in Statistical model.and Omniture,Social Media analytics tools.

- Flair of Social Media Insight/ Digital Analytics would be Must

Role Detail-

- Customer Analytics candidate will work closely, and collaborate with multiple stakeholders from Sales, Marketing and Technology teams to support reporting, analysis and connect actionable insights to business strategy.

- Analyzing the Various Social Media Channels.

- Gather the Data (Information from various digital/social channel) especially from App.

- Generate Actionable Insights.

- Share the insight with Biz Team.

- Helping in Incremental Revenue.

- ROI Analysis (Effectiveness of Various Channel, Budget Allocation in various channel).

Job Posted By

Manav Das
Associate Partner

About Organisation

Rinalytics Advisors Pvt. Ltd.