MBA-Full time must. Brand Positioning - Study consumer need gaps and competitive landscape through research agencies. Define space, product USP and build a single minded proposition for the brand. Monitor brand health through research agencies in order to create brand awareness amongst consumers and achieve volume & sales targets Development of Advertising and Communication in conjunction with advertising agencies. Conceptualise Product Launch campaigns Marketing Support - Provide marketing support to the zonal offices, fleet sales Activation of all activities around the brand. Budgeting provide input in preparing annual marketing budgets and financial plan for budget spends for respective brand.