Brand managers are often responsible for overseeing the entire creative process for a single product, or group of products and services. They may work:
in house (within an organizations marketing department), or
for a brand, advertising or marketing consultancy, supporting different clients during projects.
Roles and Responsibilities
researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
looking at the pricing of products and analysing the potential profitability
generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
checking marketing copy
supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
monitoring product distribution and consumer reactions through focus groups and market research
co-ordinating the launch programme to external customers as well as employees.
Minimum 8 Years of Experience in similar field.
Competency Skills :
Good leadership qualities, customer oriented, ability to work effectively