Successfully handling existing product and launching new product.
Device and implement marketing strategies / plans for the brand
Identify research needs, provide necessary brief to MR and implement actions based on findings.
Prepare briefs and coordinate / control/evaluate with ad agency for development of ad campaigns, packaging designs etc.
* Monitor brand's performance on a regular basis and control different parameters to maintain / improve the profitability.
Thorough review of all marketing activations.
All aspects of budgets for achieving top line and bottom line.
Handling the areas related to Product management, brand management,media and market research, brand building.
To study the market trends in terms of retail audit and consumer tracker data to identify the brand need gap fit.