- Should have integrated web/mobile data with in-house data for optimizing marketing investment.
- Candidate should have market mix modelling and multi-channel attribution analytics experience.
- 6+ Years experience
- Must have built Market Mix Model/Media Mix Model.
- Work experience with CPG/Retail/FMCG/eCommerce Analytics organizations.
- Strong experience in Statistical model.and Omniture,Social Media analytics tools.
- Flair of Social Media Insight/ Digital Analytics would be Must
- Customer Analytics candidate will work closely, and collaborate with multiple stakeholders from Sales, Marketing and Technology teams to support reporting, analysis and connect actionable insights to business strategy.
- Analyzing the Various Social Media Channels.
- Gather the Data (Information from various digital/social channel).Especially from App.
- Generate Actionable Insights.
- Share the insight with Biz Team.
- Helping in Incremental Revenue.
- ROI Analysis (Effectiveness of Various Channel, Budget Allocation in various channel).