Develop long-term marketing plans for assigned product lines. Incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives
Prepare annual marketing plans for assigned products
Lead the New Product Development of the category. Work closely with Industrial Design team to design the product and with Product Engineering to close the technical features of the product. Build business case for all New Products proposed to get Management Sign Off on Capital Budget. Post approval work with Engineering and Plant team to launch products on time and on cost
Develop plans for introducing and discontinuing products in line with marketing group's long-range market objectives
Manage product prices (including those of spare parts), terms of sale and discounts recognizing out objectives and our competition
Conduct Market Research to understand the consumer behavior and trends to ensure that the category remains on the leading edge of technology and innovation
Become Subject Matter Expert on assigned product markets including a complete intelligence file on competitors' pricing, field activity, customer service channels of market distribution and end-user preferences. Become familiar with product materials, manufacturing, packaging, transportation and promotions
Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences
Coordinate the interpretation of plumbing codes and distribution of this information to the field sales organization
Seek legal advice from corporate counsel to insure propriety of pricing mechanism, trademarks, product labeling, policies and contractual agreements
Internal/External Business Relationships
Work with Engineering to develop New Product Concepts and plan Product Enhancements
Work closely with the plant to ensure timely launch and smooth delivery of products
Discuss new products, materials and purchases products with sales and technical representatives from outside co.
Contact customers to obtain market information on product sales and market trends, Includes distributors, builders, consumers, architects, engineers, plumbing contractors, O.E.M. users and retail outlets.
Attend trade shows, exhibits, seminars and marketing conferences.
Qualification: B Tech+ MBA(Top B school)